Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Monday, September 12, 2016

You Know Nothing...

I have been watching a lot of Game of Thrones over the past couple of month. In fact, I am now caught up having watched all five seasons available on DVD. So, when a couple of friends and I were chatting on Twitter yesterday, that line, “You know nothing, Jon Snow,” came to mind with regard to a possible title for one of the fellow author’s new books. He said no, but the other author suggested it would make a great title for a self-help book. I totally agreed – catchy and short – a perfect title.

Being an indie author, I thought, ‘what better subject then the marketing of indie books?’ However, also, like most indie authors, I work an eight to five job and do my writing and marketing during the early morning hours before work, lunchtime, evenings, weekends…you get the picture. I squeeze it in. So there will be no forthcoming book from me on marketing, but as you know, if you have been in the indie community, there are tons of books already written on the subject.

Saturday, September 12, 2015

Marketing through Anthropomorphism

ˌanTHrəpəˈmôrfizəm/
noun
the attribution of human characteristics or behavior to a god, animal, or object.

Those of you who follow me on Twitter will know the meaning of this word even though you may not have known it, because you have chatted with my dragon, Farloft.

Throughout the world of marketing you will find talking animals or objects promoting products and causes. Smokey the Bear informs you, "Only you can prevent forest fires." Toucan Sam tells you "Follow your nose! It always knows," to the closest box of Fruit Loops. Charlie the Tuna, Tony the Tiger, Trix Rabbit, The M&Ms team, Chester Cheetah, Morris the cat, the list goes on and on, but you get the picture.

I didn't mean to create Farloft as the 'spokes dragon' for my series and yet he happened and he has become so much more. I have been wanting to tell this story for about two years now. So grab your cup of coffee or tea and sit back in your comfortable chair, and I will tell you how a Star was Born!

I published my first book in June 2013. It was James & the Dragon. Farloft is the main character in the book.

Tuesday, June 30, 2015

Marketing preparations for the 7th Annual NW Book Festival

I have been accepted to the 7th Annual NW Book Festival, July 25th in downtown Portland at Pioneer Courthouse Square. Last year they had over 3,500 people attend with over seventy independent authors. I am excited to be involved is such a large event. It will be my first as a published author.

So how does one go about preparing for such an event? How do you make the most out of the contacts you will have an opportunity to make at a festival like this? How many books should you bring? (My books are print-on-demand, so books that are bought are out-of-pocket expense for me.) How will I get readers to come to my booth and, better yet, buy from my booth? So many questions that luckily, I have the background to answer because I have a history that includes ‘marketing.’