Showing posts with label anthropomorphism. Show all posts
Showing posts with label anthropomorphism. Show all posts

Saturday, September 12, 2015

Marketing through Anthropomorphism

ˌanTHrəpəˈmôrfizəm/
noun
the attribution of human characteristics or behavior to a god, animal, or object.

Those of you who follow me on Twitter will know the meaning of this word even though you may not have known it, because you have chatted with my dragon, Farloft.

Throughout the world of marketing you will find talking animals or objects promoting products and causes. Smokey the Bear informs you, "Only you can prevent forest fires." Toucan Sam tells you "Follow your nose! It always knows," to the closest box of Fruit Loops. Charlie the Tuna, Tony the Tiger, Trix Rabbit, The M&Ms team, Chester Cheetah, Morris the cat, the list goes on and on, but you get the picture.

I didn't mean to create Farloft as the 'spokes dragon' for my series and yet he happened and he has become so much more. I have been wanting to tell this story for about two years now. So grab your cup of coffee or tea and sit back in your comfortable chair, and I will tell you how a Star was Born!

I published my first book in June 2013. It was James & the Dragon. Farloft is the main character in the book.